Controlling the Narrative with AI
In today's society, the battle to control the narrative and influence public opinion is evolving with the rise of large language model AIs. From media bias to cultural wars and the influence of social media, the power to shape the flow of information is shifting. The emergence of AI chatbots further complicates this landscape, as they have the potential to sway public opinion and behaviour. The question arises: who controls these AI gatekeepers of information? While some advocate for a hands-off approach, the influence of tech companies on these AI cannot be ignored. The concentration of narrative control in a few choke points poses a real risk, prompting the need for an anti-trust approach to ensure diverse options in the information space.